Consider a publisher that delivers news through the Internet. Using technology, it can easily customize the news according to the reader's preference. How would this help in pricing?
A) It differentiates the product and helps to segment customers.
B) It reduces the marginal cost of the product.
C) a and b.
D) None of the above.

Question

Quizplus · Accepted Answer

Customizing news according to reader preferences differentiates the product, allowing the publisher to segment customers and potentially charge different prices based on the value perceived by different segments.

Consider a Publisher That Delivers News Through the Internet