Buying online can be complex. Retailers display the prices of products separately from shipping charges and taxes, making it difficult to know the price including all charges and taxes. Some consumers may just focus on product prices, without considering shipping charges and taxes. Which behavioral bias do they suffer from?
A) Sunk-cost fallacy.
B) Status quo bias.
C) Anchoring.
D) Participation.

Question

Quizplus · Accepted Answer

Consumers focusing only on the product prices and not considering additional costs like shipping charges and taxes are influenced by the anchoring bias. They anchor their decision on the initial price they see, neglecting subsequent costs that should be factored into the overall price.

Buying Online Can Be Complex