In order to set an efficient price for advertising, magazine publishers must keep a close watch on
A) cost per thousand
B) cover-lines
C) titles
D) layout
Correct Answer:
Verified
Q18: Standard Rate and Data Service (SRDS) collects
Q19: Magazines receive financial support from
A) advertising
B) single
Q20: Medical Economics is an example of a
A)
Q21: Magazines use media kits to entice
A) the
Q22: From an advertising point of view, the
Q24: In response to the development of the
Q25: In general, single copy sales of consumer
Q26: Lightweight electronic tablets such as the iPad
Q27: Companies determine who receives controlled-circulation magazines not
Q28: A majority of consumer publications are paid
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