Publishers reduce risk by
A) avoiding materials that have done well in the past
B) conducting extensive---and very expensive---pre-publication research
C) using authors with positive track records
D) all of these
Correct Answer:
Verified
Q22: The book publishing industry is
A) still dominated
Q23: An acquisitions editor is responsible for
A) collecting
Q24: University presses usually publicize their books
A) at
Q25: Literary agents earn about ten percent on
Q26: Plagiarism became an issue involving a
A) book
Q28: Advances on royalties
A) are carefully avoided by
Q29: The largest advances usually go to
A) authors
Q30: In the book publishing industry, distribution is
Q31: A particular book's popularity can be gauged
Q32: Independent bookstores have felt pressure from
A) wholesalers
B)
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