The use of sophisticated technology to send large numbers of people messages tailored to their individual interests is called
A) web targeting
B) web pitching
C) mass customization
D) interpersonalized targeting
Correct Answer:
Verified
Q14: Digital technology makes it possible for different
Q15: At its core, ARPANet had a
A) computer
Q16: MySpace and Facebook are good examples of
A)
Q17: An ad-serving company shares its revenues with
A)
Q18: Google's AdSense network facilitates
A) cyber weaving
B) digital
Q20: Cookies
A) make profiling possible
B) record clickstreams
C) facilitate
Q21: Wi-Fi
A) provides wireless connectivity
B) allows people to
Q22: The Net Neutrality debate
A) emerged as the
Q23: Online Privacy activists
A) argue that users should
Q24: The power of conglomerates
A) does not extend
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