Marketers are using advertising and public relations in concert to reach audiences with persuasive messages.
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Q48: Click-through ads that appear on websites allow
Q49: In traditional advertising, immediate results are impossible
Q50: Ad clutter refers to the attempt by
Q51: About 8 big ad organizations dominate the
Q52: The United States Federal Trade Commission does
Q54: Both advertising and PR contribute to the
Q55: People distinguished among PR and advertising as
Q56: Government agencies are forbidden by federal law
Q57: WPP, Omnicom, and Interpublic are known as
Q58: The PR business has not been eager
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