The two most prominent ways in which advertisers use video games are by creating custom games and by embedding ads in games.

Question

Quizplus · Accepted Answer

Advertisers use video games as a platform for marketing by both creating custom games specifically designed to promote a product or brand (often referred to as advergames) and by embedding advertisements within existing games, such as through billboards or product placements within the game environment.

The Two Most Prominent Ways in Which Advertisers Use Video