National spot advertising involves the purchase of airtime from a local station by
A) a network
B) a major national advertiser
C) an affiliate
D) a local business
Correct Answer:
Verified
Q27: In the radio industry, a format consultant
Q28: To keep listeners coming back, radio stations
Q29: The overall sound of a radio station
Q30: A radio program syndicator typically makes a
Q31: The increase in the number of stations
Q33: Arbitron's portable people meter
A) is a mobile-phone-sized
Q34: Executives for major radio groups have responded
Q35: Radio stations may have poor ratings
A) due
Q36: The term "broadcasting" originally referred to scattering
Q37: Noncommercial stations receive financial support by broadcasting
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