Because of audience fragmentation, people are calling for the end to using the term "mass communication."

Name: Because of audience fragmentation, people are calling for the end to using the term "mass communication."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Audience fragmentation refers to the division of audiences into smaller, more specific groups due to the wide variety of media channels available, leading some to argue that the concept of "mass communication" is outdated.

Because of Audience Fragmentation, People Are Calling for the End