Leon Festinger's research in which he and his colleagues infiltrated a cult and studied how it developed and changed its beliefs was particularly interesting because it studied real people in real settings. We can say that this characteristic of the research reflects

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Ecological validity refers to the extent to which the findings of a research study are able to be generalized to real-life settings. Since Festinger's study involved observing real people in their natural environment (a cult), it demonstrates ecological validity by studying behaviors and beliefs as they naturally occurred.

Leon Festinger's Research in Which He and His Colleagues Infiltrated