What means to have a reflective approach to social media storms?

Question

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The Answer is Many organizations end in a social media storm situation without knowing why. When managers repeat current norms and practices without considering what their stakeholders are thinking and feeling, the negative consequences of decision-making typically only become obvious in hindsight. In times of market disruptions, it can be helpful for managers to stay aware of the force of preferred thinking to scrutinize their basic assumptions, and to adjust their strategic thinking and acting accordingly in order to successfully interact with their stakeholders. Furthermore, many organizations also end in a social media storm situation without knowing what to do. Taking control over own emotions can be an action that during a social media storm can help to restore a sense of control and overcome feelings of helplessness.

What Means to Have a Reflective Approach to Social Media