Walt Disney's practice of linking his studio's movies with his television programs, his theme park, and various kinds of consumer merchandising is an early example of this entertainment business strategy.

Question

Quizplus · Accepted Answer

Synergy refers to the strategy of using various branches or aspects of a company to support and promote each other, enhancing the overall value and performance of the company. Walt Disney's approach of connecting movies, TV programs, theme parks, and merchandising exemplifies this by creating a unified and reinforcing brand experience.

Walt Disney's Practice of Linking His Studio's Movies with His