Research on media priming demonstrates that even one major exposure to racist portrayals can engender stereotype-based responses among whites toward blacks.

Question

Quizplus · Accepted Answer

Research on media priming has shown that exposure to media portrayals that reinforce stereotypes, including racist portrayals, can activate those stereotypes in the minds of viewers. This activation can lead to stereotype-based responses and judgments, even after a single major exposure.

Research on Media Priming Demonstrates That Even One Major Exposure