Which theoretical perspective is most closely associated with a view of consumption as a form of play involving unfettered individual choice and a preoccupation with newness, beauty and status?
A) The semiotic perspective
B) The Marxist perspective
C) The post-modern perspective
D) The anthropological perspective

Question

Quizplus · Accepted Answer

The post-modern perspective is most closely associated with viewing consumption as a form of play that emphasizes individual choice, novelty, beauty, and status. This perspective often highlights how consumer culture is characterized by a constant search for new experiences and the construction of identity through consumption choices.

Which Theoretical Perspective Is Most Closely Associated with a View