Which group of social researchers viewed the media as commodifying culture to convert individuals into one-dimensional consumers and thus enhance profits for capitalists?

Question

Quizplus · Accepted Answer

The Frankfurt School, a group of social researchers, critiqued the culture industry for commodifying culture, which they argued turned individuals into one-dimensional consumers and served capitalist interests by enhancing profits. They believed that mass-produced culture promoted passive consumption and stifled critical thought, ultimately reinforcing capitalist ideologies and social hierarchies.

Which Group of Social Researchers Viewed the Media as Commodifying