A leading mobile software developer agrees to develop exclusive software application platforms for a new line of good quality, affordable smartphones about to be launched by a popular smartphone device manufacturer.Their brand reputations and pricing strategies are expected to bring in large volumes of sales of the phones.Which of the following best exemplifies this business strategy?
A) Exporting
B) Strategic alliance
C) Repatriation
D) Direct foreign investment
E) Licensing

Question

Quizplus · Accepted Answer

The business strategy described is a strategic alliance, where two companies work together to create a mutually beneficial opportunity. The mobile software developer and the smartphone device manufacturer are collaborating to create a new product that is expected to generate high sales volumes.

A Leading Mobile Software Developer Agrees to Develop Exclusive Software