A health drink advertisement features athletes describing the benefits of the product when consumed every day.According to B.F.Skinner's reinforcement theory, theadvertisementacts as a(n) _____.
A) valence
B) extinction
C) outcome
D) response
E) stimulus

Question

Quizplus · Accepted Answer

According to B.F. Skinner's reinforcement theory, the health drink advertisement is a stimulus that is intended to elicit a response from the viewer. The athletes describing the benefits of the drink are meant to reinforce the idea that consuming it every day will lead to positive outcomes, such as improved athletic performance. Therefore, the best choice is E, stimulus.

A Health Drink Advertisement Features Athletes Describing the Benefits of the Product