A marketing manager is considering the following advertising media to promote a new
product.

The marketing manager has established the following goals and weights:
Goal 1: Reach at least 500,000 individuals;Weight 40.
Goal 2: Limit the total spending to $150,000;Weight 60.
Formulate and solve this goal programming problem.

Question

A marketing manager is considering the following advertising media to promote a new
product.
  
The marketing manager has established the following goals and weights:
Goal 1: Reach at least 500,000 individuals;Weight 40.
Goal 2: Limit the total spending to $150,000;Weight 60.
Formulate and solve this goal programming problem.

Quizplus · Accepted Answer

The Answer of A marketing manager is considering the following advertising media to promote a new
product.
  
The marketing manager has established the following goals and weights:
Goal 1: Reach at least 500,000 individuals;Weight 40.
Goal 2: Limit the total spending to $150,000;Weight 60.
Formulate and solve this goal programming problem.

A Marketing Manager Is Considering the Following Advertising Media to Promote