According to Michael Porter, to have a competitive advantage, a company must ultimately be able to give customers _______________.

Question

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According to Michael Porter's concept of competitive advantage, a company must provide superior value for its customer's money. This means that the company must offer a unique and valuable product or service that is perceived as being better than its competitors, and customers should feel that they are receiving a good deal for what they pay. Therefore, D) "superior value for their money" is the best choice as it accurately reflects Porter's definition of competitive advantage.

According to Michael Porter, to Have a Competitive Advantage, a Company