Which of the following is NOT a source of competitive advantage?
A) selling the most expensive version of an adequate product
B) having a well-known brand name
C) providing the best customer service
D) being more convenient to buy from
E) developing a steady stream of innovative products

Question

Quizplus · Accepted Answer

Selling the most expensive version of an adequate product is not a sustainable source of competitive advantage as customers will eventually realize they are paying more for the same value. The other options (having a well-known brand name, providing the best customer service, being more convenient to buy from, and developing innovative products) are all potential sources of sustained competitive advantage.

Which of the Following Is NOT a Source of Competitive