What term refers to evaluating a person's characteristics through comparisons with other people we have recently encountered who rank higher or lower on the same characteristics?
A) the contrast effect
B) the comparison effect
C) the assimilation effect
D) the accommodation effect
E) the Coriolis effect

Question

Quizplus · Accepted Answer

The term that refers to evaluating a person's characteristics through comparisons with other people we have recently encountered who rank higher or lower on the same characteristics is the contrast effect. This effect occurs when the perception of one person is influenced by the presence or recent memory of another person who differs in terms of some particular trait or characteristic. For example, a job candidate may seem more or less favorable depending on the characteristics of other candidates who were evaluated immediately before or after them.

What Term Refers to Evaluating a Person's Characteristics Through Comparisons