According to prospect theory, people are more motivated by
A) the threat of losing something than by the prospect of gaining something.
B) the prospect of gaining something than by the threat of losing something.
C) internal values than by external rewards.
D) external rewards than by internal values.
E) none of these

Question

Quizplus · Accepted Answer

According to prospect theory, people are more motivated by the threat of losing something than by the prospect of gaining something. This is because the pain of loss is typically felt more strongly than the pleasure of gain, and people tend to be risk-averse in situations of potential loss.

According to Prospect Theory, People Are More Motivated by