The major response to false advertising has taken the form of:

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The major response to false advertising has primarily taken the form of requiring a modification or discontinuation of a misleading advertisement campaign. While civil lawsuits and criminal prosecutions may also be pursued, discontinuing or modifying false advertising is the most common solution as it aims to quickly correct the issues and prevent further harm or deception to consumers. Banning of products is a more extreme measure and may only occur in cases where the product itself poses a significant danger to consumers, rather than just the advertising.

The Major Response to False Advertising Has Taken the Form