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Scenario - Reardon Enterprises

Question 61

Multiple Choice

Scenario - Reardon Enterprises
Reardon Enterprises was founded in 1985 by Jonas and Samuel Reardon.Initially this company was based solely in Santa Fe,New Mexico and sold products only in the U.S.market.Now,this organization has grown to become fifth in the fine glassware industry in the world.It proudly claims the distinction of having 14 manufacturing facilities located on foreign soil.It currently provides its delicate and refined glass products to 24 foreign marketplaces around the world.
Samuel continues to work in the field and feels his expertise in foreign relations is a large part of the reason the company has known such global success.While Jonas contends the factories and workers located on foreign soil should not be treated differently from those in Santa Fe,Samuel contends it is important to know how the other countries operate.Even with the differences in business philosophies and beliefs between the two owners,Reardon Enterprises remains a multi-billion dollar operation with a glistening future ahead of it.
-Samuel is quite knowledgeable about the foreign cultures where Reardon Enterprises conducts its operations.He understands the vital characteristics surrounding a country's culture.Which one of the following is not one of these characteristics?


A) Culture is learned through associations and family.
B) A company's marketing and management must adjust and adapt to the culture of the foreign marketplace.
C) Culture is not dynamic and changes slowly over a long period of time.
D) Companies have the responsibility to understand what is valued and accepted in the foreign marketplace.
E) Culture is inherited from others living within the society.

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