Scenario - The Sandman Group
The Sandman Group is a multinational pharmaceutical business,which provides needed medications to a variety of foreign markets around the globe.It has recently acquired a new customer that is based in Saudi Arabia.This area of the world is new to the company.Sandman plans to send ten representatives and managers to the Saudi region to better serve this new client's needs.The company feels confident in its products and its people and believes strongly they will be able to accommodate the needs of this client.
-The Sandman Group realizes the business must be able to adjust to the vastly different Saudi culture quickly in order to retain this new client.Which of the following best describes what the Sandman Group needs to accomplish?
A) Proliferation
B) Ascription
C) Acculturation
D) Guanxi
E) Social stratification

Question

Quizplus · Accepted Answer

The Sandman Group needs to achieve acculturation, which refers to the process of adapting to a new culture. In order to retain the new client in Saudi Arabia, the company must quickly learn and understand the cultural differences and adapt their business practices accordingly.

Scenario - the Sandman Group