A company's international pricing mix involves consideration of four major objectives: performance objectives,prevention objectives,maintenance objectives,and survival objectives.

Question

Quizplus · Accepted Answer

This statement is true. A company's international pricing mix involves consideration of these four major objectives. Performance objectives focus on achieving sales and profit goals, prevention objectives aim to deter competitors from entering the market, maintenance objectives aim to maintain the company's market share and reputation, and survival objectives are aimed at ensuring the company's survival in a highly competitive market.

A Company's International Pricing Mix Involves Consideration of Four Major