The results of a cross-sectional marketing study to determine how age affects people's beliefs about family purchases and financial planning were criticized on the ground that the data was influenced by cohort effects. This means that _____.

Question

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Cohort effects refer to the influence of cultural and historical events on a particular generation of people. The fact that the older groups in this study lived during the Depression suggests that their beliefs about family purchases and financial planning may be influenced by this historical event, rather than simply their age.

The Results of a Cross-Sectional Marketing Study to Determine How