The desires to maintain self-esteem and look good to others are two motivations for the use of _____.

Question

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The self-serving bias is the tendency to attribute one's successes to internal factors (such as ability or effort) and one's failures to external factors (such as bad luck or unfairness). This bias is often used to maintain self-esteem and look good to others by taking credit for success and avoiding blame for failure.

The Desires to Maintain Self-Esteem and Look Good to Others