This theory says that people are motivated to make attitudinal changes when they experience tension after becoming aware of inconsistencies between their attitudes or between their attitudes and their behaviors.

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Festinger's cognitive dissonance theory proposes that people experience tension or discomfort when they encounter inconsistencies or discrepancies between their attitudes or between their attitudes and their behaviors. This discomfort motivates them to make changes to reduce the dissonance and restore consistency. This theory has applied to domains ranging from decision making and persuasion to conformity and social influence.

This Theory Says That People Are Motivated to Make Attitudinal