What is it called when people judge another culture by the standards of their own?

Question

Quizplus · Accepted Answer

Ethnocentrism is the act of judging another culture based on the standards and values of one's own culture. This can lead to a lack of understanding and respect for other cultures and their beliefs, values, and practices. It is important to recognize and appreciate cultural differences and avoid ethnocentrism in order to promote cultural diversity and understanding.

What Is It Called When People Judge Another Culture by the Standards