Families have relinquished a great deal of control over the transmission of values, beliefs, and norms to the mass media. What are media engaged in when they take on this role?

Question

Quizplus · Accepted Answer

When the media take on the role of transmitting values, beliefs, and norms, they are engaged in socialization. This process involves teaching individuals the norms, values, and practices of a society, which was traditionally a role played by families and educational institutions.

Families Have Relinquished a Great Deal of Control Over the Transmission