Which perspective on mass media suggests that humans actively filter, interpret, resist, and sometimes reject media messages, according to their own interests and values?

Question

Quizplus · Accepted Answer

Interpretive approaches focus on how individuals actively interpret and make sense of media messages, rather than passively absorbing them. This perspective emphasizes the role of personal values and interests in how media is understood and used by people.

Which Perspective on Mass Media Suggests That Humans Actively Filter