Just prior to a strike by union employees on a university campus, union members spend a lot of money on pamphlets stating why students have the same interests as the soon-to-be-striking employees and why they should support them. What do the union's actions illustrate?
A) impression management
B) frame alignment
C) public relations
D) strategic marketing

Question

Quizplus · Accepted Answer

The union's actions illustrate frame alignment, which is a process used by social movements and organizations to align their interests with those of potential supporters. By distributing pamphlets that explain why students should see their interests as aligned with those of the striking employees, the union is attempting to create a shared understanding and perspective, encouraging students to support the strike.

Just Prior to a Strike by Union Employees on a University