An organization with white supremacist leanings organizes a talk on freedom of speech in a small town where the single industry is being closed down. The organizers are actually interested in people who attend the talk visiting their book table at the back of the room and signing up to receive their newsletters. Which social movement theory stresses this type of recruitment strategy?
A) resource mobilization theory
B) frame alignment theory
C) solidarity theory
D) relative deprivation theory

Question

Quizplus · Accepted Answer

Frame alignment theory focuses on how social movements align their ideas and goals with potential recruits to gain support and participation.

An Organization with White Supremacist Leanings Organizes a Talk on Freedom