The KONY 2012 movement gained an enormous following of supporters very quickly online. According to the textbook, what could account for the rapid growth of support?
A) People are not required to invest much.
B) People understand the need for global support.
C) People are clear about movement goals and strategies.
D) People believe this is a worthy enough cause to commit their resources to.

Question

Quizplus · Accepted Answer

The rapid growth of support for the KONY 2012 movement can be attributed to the low investment required from supporters. Engaging with the movement often simply involved sharing a video or expressing support on social media, which does not demand significant time, effort, or financial resources from individuals.

The KONY 2012 Movement Gained an Enormous Following of Supporters