Sociologists call Gustave Le Bon's argument the contagion theory of crowd behaviour.

Name: Sociologists call Gustave Le Bon's argument the contagion theory of crowd behaviour.
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Gustave Le Bon's argument, which suggests that individuals in a crowd lose their personal responsibility and rationality, leading to emotional and irrational behavior, is indeed referred to as the contagion theory of crowd behavior by sociologists. This theory is part of his broader work on the psychology of crowds.

Sociologists Call Gustave Le Bon's Argument the Contagion Theory of Crowd