When an advertising creative takes an idea and transforms it into an ad,the process is known as encoding in a communications model.

Name: When an advertising creative takes an idea and transforms it into an ad,the process is known as encoding in a communications model.
Brand: Quizplus
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Quizplus · Accepted Answer

Encoding refers to the process of translating an idea or message into a form that can be understood by the intended audience, which is exactly what an advertising creative does when they take an idea and turn it into an ad.

When an Advertising Creative Takes an Idea and Transforms It