Ron Jon Surf Shop's marketing team used each of the following marketing tactics except:
A) sponsorship of professional surfing contests with beachwear manufacturers
B) sponsorship of "End of Summer Skateboard Contest" in Florida
C) developing an 11-page advertisement in Sports Illustrated swimsuit issue
D) developing a cooperative agreement with Chrysler Corporation to create a limited edition of the Ron Jon PT Cruiser
Correct Answer:
Verified
Q49: Brand loyalty has steadily increased over the
Q50: Television is becoming a more effective mass
Q51: A Web site is not considered a
Q54: A Globally Integrated Marketing Communications plan creates
Q55: One reason for the decline in brand
Q56: In the running shoe industry,the greatest market
Q56: Marketing account executives are facing increasing pressures
Q57: Today's consumers have a variety of choices
Q103: Standardization would be an effective GIMC tactic
Q107: The GIMC approach is easier to apply
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents