Marketing account executives are facing increasing pressures related to:

Question

Quizplus · Accepted Answer

Marketing account executives are facing increasing pressure related to accountability, which refers to the expectation that they are responsible and can justify the decisions and actions they take. This includes demonstrating the effectiveness and return on investment of marketing campaigns, as well as being transparent and ethical in their approach. Affordability, accessibility, and applicability are also important considerations in marketing, but they are not the primary pressures facing account executives.

Marketing Account Executives Are Facing Increasing Pressures Related To