The individual who is responsible for a specific brand or line of products is the:

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A brand manager is responsible for the overall management of a specific brand or line of products, including developing and executing marketing strategies, analyzing sales data, and managing the product's image and positioning in the market. An agency account executive works on behalf of the advertising agency's clients and manages the day-to-day communication between the agency and client. A media buyer is responsible for purchasing advertising space and negotiating rates with media outlets, while a media planner is responsible for creating a strategic plan for where and when advertising will appear to reach the target audience. Neither of these roles specifically focuses on managing a specific brand or product line.

The Individual Who Is Responsible for a Specific Brand or Line