A consumer sees a billboard while driving. The billboard is a:

Name: A consumer sees a billboard while driving. The billboard is a:
Brand: Quizplus
Rating: 5.0 (40 reviews)

Question

Quizplus · Accepted Answer

The billboard is a form of transmission device, as it transmits a message to the consumer through the use of visual and textual elements. It is not a creative, as it is not the originator of the message; it is not a decoding device, as it does not decode a message; and it is not a form of feedback, as it does not provide feedback to the sender of the message.

A Consumer Sees a Billboard While Driving