Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and creates advertisements specifically for them. In a communication model, these individuals are:

Question

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The individuals who are most likely to use Kodak's new digital photo technology and are targeted specifically with advertisements are the ones who receive the message, hence they are the receivers in the communication model. The senders are the ones who initiate the communication, while decoders are the ones who interpret the message and subjects are the topics of the communication.

Kodak's Marketing Team Identifies a Group of People Who Are