Julie is explaining an integrated marketing communications program to Michael. In this situation:
A) Julie is a sender and Michael is an encoder.
B) Julie is a receiver and Michael is using a transmission device.
C) Julie is a sender and Michael is a receiver.
D) Julie is a transmission device and Michael is a decoder.
Correct Answer:
Verified
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A)anything which carries a message from
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Q22: Televisions carrying advertisements are examples of decoding
Q23: The first step in IMC planning is:
A)current
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