In terms of marketing communications,standardization is:

Question

Quizplus · Accepted Answer

Standardization refers to using the same message across different countries or markets, without making any significant changes to the message or marketing mix elements. This approach assumes that the target audience's needs, preferences, and cultural values are similar across various markets, and a standard message will be equally effective in different markets. Therefore, option A is the correct answer. Option B is incorrect because adaptation refers to modifying the message or marketing mix elements to suit local market conditions. Option C is incorrect because new product development is the process of creating a new product, whereas standardization is about using the same message to promote an existing product. Option D is incorrect because standardization is not a new form of the promotions mix, but rather a strategy for using the existing promotional tools in a uniform manner.

In Terms of Marketing Communications,standardization Is