A firm's image is based on the feeling consumers and businesses have about the overall organization and its individual brands.

Question

Quizplus · Accepted Answer

A firm's image is indeed based on the feeling consumers and businesses have about the overall organization and its individual brands. This perception can be influenced by various factors, such as product quality, customer service, advertising, and reputation. A positive image can enhance customer loyalty, encourage repeat purchases, and attract new customers, while a negative image can result in lost sales and damaged reputation.

A Firm's Image Is Based on the Feeling Consumers and Businesses