While a corporation's image plays a key role in marketing to consumers, it is not significant when selling to other businesses.

Question

Quizplus · Accepted Answer

A corporation's image can still play a significant role in B2B sales, as it can affect the perception of the company's reliability, reputation, and trustworthiness in the eyes of potential business partners or clients. A strong brand image can also help differentiate the company from its competitors and create a sense of loyalty among existing B2B clients.

While a Corporation's Image Plays a Key Role in Marketing