Brand image is especially valuable to a company that is expanding internationally because it reduces risk and uncertainty on the part of the buyer.

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When a company expands internationally, it enters a new market with unfamiliar customers, culture, and regulations, which increases the risks and uncertainties involved. Therefore, if the company already has a strong and positive brand image, it can reduce the perceived risk and uncertainty on the part of the potential buyers. A well-established brand reputation can create trust, loyalty, and familiarity among consumers, which can help the company to attract and retain customers, even in new and competitive markets. Consequently, a strong brand image can contribute to the success and profitability of an international expansion.

Brand Image Is Especially Valuable to a Company That Is