The image a firm tries to project should accurately portray the firm and coincide with the goods and services being offered.

Question

Quizplus · Accepted Answer

A firm's image or branding should accurately represent the products or services being offered, as it influences consumer perception and trust in the company. False advertising or misleading branding can lead to negative consequences for the company in the long term.

The Image a Firm Tries to Project Should Accurately Portray