Quality logos and corporate names should meet four tests.They should be 1)easily recognizable,2)elicit a consensual meaning among those in the firm's target market,3)be familiar,and 4)evoke positive feelings.

Question

Quizplus · Accepted Answer

The statement correctly identifies the four tests that quality logos and corporate names should meet. They should be recognizable, have a consensual meaning, be familiar, and evoke positive feelings.

Quality Logos and Corporate Names Should Meet Four Tests