Brand parity is the perception that most brands within a product category are relatively similar or have no distinct differences.

Question

Quizplus · Accepted Answer

Brand parity refers to the idea that most brands within a particular product category are seen as very similar or interchangeable in the minds of consumers. This can make it difficult for individual brands to stand out and differentiate themselves from their competitors.

Brand Parity Is the Perception That Most Brands Within a Product